TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Marketing management
SN  - 0077097521 [paperback]
U1  - 658.8 L22 2001 
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes glossary and index; Chapter one The development of a strategic approach to marketing -- Chapter two Analysing the environment: opportunities and threats -- Chapter three Appraising resources: strengths and weaknesses -- Chapter four Strategic marketing planning tools -- Chapter five Markets and customers: buyer behaviour and marketing strategy -- Chapter six Markets and customers: market boundaries and target -- Chapter seven Product and innovation strategies -- Chapter eight Pricing strategies -- Chapter nine Promotional strategy -- Chapter ten Channels of distribution -- Chapter eleven Logistics -- Chapter twelve Sales management -- Chapter thirteen Marketing information systems -- Chapter Sales forecasting -- Chapter Implementing strategic marketing: organization and resources -- Chapter sixteen Evaluating and controlling strategic marketing -- Chapter seventeen Services marketing: relationship marketing -- Chapter eighteen International marketing -- Chapter nineteen Analysing case studies
ER  -