TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing principles
SN  - 9789814416382 [newsprint]
PY  - 2012///
CY  - Singapore
PB  - Cengage Learning Asia
KW  - Export marketing
N1  - Includes index; Chapter one the global marketing imperative -- Chapter two the economic environment -- Chapter three Trade policy and institutions -- Chapter four The cultural environment -- Chapter five The legal and political environment -- Chapter six Strategic planning -- Chapter seven Marketing organization, implementation, and control -- Chapter eight Research -- Chapter nine market entry and expansion -- Chapter ten Product adaptation -- Chapter eleven Export pricing -- Chapter twelve Marketing communication -- Chapter thirteen Distribution management -- Chapter fourteen Global product management and branding -- Chapter fifteen Global services -- Chapter sixteen Global logistics and materials management -- Chapter seventeen Global pricing -- Chapter  eighteen Global promotional strategies -- Chapter nineteen International marketing and the future --
ER  -