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Tourism marketing / Maricel Gatchalian-Badilla

By: Series: HRM-Tourism seriesPublisher: Manila, Philippines : Published and distributed by Rex Book Store, c2015Edition: First editionDescription: x, 224 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712371196 [newsprint]
Subject(s): DDC classification:
  • Fil. 338.4791 B136 2015
Contents:
Chapter 1 Tourism marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product Chapter -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions I -- Chapter 8 Tourism promotions II -- Chapter 9 Distribution channels in the tourism industry -- Chapter 10 Digital Marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Hotel and Restaurant Management/Tourism Fil. 338.4791 B136 2015 c.1 (Browse shelf(Opens below)) c.1 Available 98212
Filipiniana Filipiniana College Library Hotel and Restaurant Management/Tourism Fil. 338.4791 B136 2015 c.2 (Browse shelf(Opens below)) c.2 Available 98213
Filipiniana Filipiniana College Library Hotel and Restaurant Management/Tourism Fil. 338.4791 B136 2015 c.3 (Browse shelf(Opens below)) c.3 Available 98214
Filipiniana Filipiniana College Library Filipiniana Fil. 338.4791 B136 2015 c.7 (Browse shelf(Opens below)) c.7 Available 100114
Filipiniana Filipiniana Graduate School Library Annex Fil. 338.4791 B136 2015 c.4 (Browse shelf(Opens below)) c.4 Available UC12-000002644
Filipiniana Filipiniana Graduate School Library Annex Fil. 338.4791 B136 2015 c.5 (Browse shelf(Opens below)) c.5 Available UC12-000002639
Filipiniana Filipiniana Senior High School Library Filipiniana Fil. 338.4791 B136 2015 c.6 (Browse shelf(Opens below)) c.6 Available 00140SHS

Includes bibliographical references and index

Chapter 1 Tourism marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product Chapter -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions I -- Chapter 8 Tourism promotions II -- Chapter 9 Distribution channels in the tourism industry -- Chapter 10 Digital Marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future

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