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1.
Strategic marketing management / Alexander Chernev. by
Edition: Eighth edition.
Publisher: [United States] : Brightstar Media, c2014
Online access:
Availability: Items available for loan: College Library (1)Location, call number: Reserve 658.802 C42 2014.

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2.
Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev by
Edition: Sixteenth edition
Publisher: Harlow, England : Pearson, c2022
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.8 K84m 2022.

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