Out of the box marketing principles that work and make sense : for marketing students, faculty, and practitioners / Eduardo P. Garrovillas
Publisher: Mandaluyong City, Philippines : Books Atbp. Publishing Corporation, c2013Description: xxvi, 257 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9710412402[newsprint]
- Fil 658.8 G243 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Filipiniana | College Library Filipiniana | Fil 658.8 G243 2013 c.1 (Browse shelf(Opens below)) | c.1 | Available | UC11-000001162 | ||
Filipiniana | Senior High School Library Filipiniana | Fil. 658.8 G243 2013 (Browse shelf(Opens below)) | c.2 | Available | 01377SHS |
Includes bibliographical references.
Part 1 Overview of marketing and the controversial 4Ps of McCarthy -- Chapter 1 An overview of contemporary marketing -- Chapter 2 McCarthy's 4Ps and other P -- Part 2 Marketing concepts and strategies on product and service -- Chapter 3 Product and service concepts -- Chapter 4 Development of new products and services -- Chapter 5 Product and service strategies -- Part 3 Marketing concepts and strategies on pricing -- Chapter 6 Pricing concepts -- Chapter 7 Price determination and pricing strategies -- Part 4 Marketing concepts and strategies on promotion -- Chapter 8 Integrated marketing communication -- Chapter 9 Advertising, events and public relations -- Chapter 10 Consumer and trade sales promotion -- Chapter 11 Personal selling and sales management -- Chapter 12 Direct marketing communication -- Part 5 Marketing concepts and strategies on channels and logistics
English
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