Festival & special event management / Johnny Allen [and three others]

Contributor(s):

Series: Wiley Australia tourism seriesPublisher: Milton, Queensland : John Wiley & Sons Australia, Limited, c2011Edition: Fifth editionDescription: xxi, 585 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781742164618 (paperback)

Subject(s):

DDC classification:

394.26068 F418 2011

Online resources:

Contents:

Chapter one An overview of the event field -- Chapter two Perspectives on events -- Chapter three Event impacts and legacies -- Chapter four The strategic planning function -- Chapter five Conceptualising the event -- Chapter six Project management for events -- Chapter seven Financial management and events -- Chapter eight Human resource management and events -- Chapter nine Marketing planning for events -- Chapter ten Promotion: integrated marketing communication for events -- Chapter eleven Sponsorship of special events -- Chapter twelve Sustainable event management -- Chapter thirteen Event tourism planning -- Chapter fourteen Staging events -- Chapter fifteen Logistics -- Chapter sixteen Event evaluation and research -- Chapter seventeen Legal issues of event management -- Chapter eighteen Risk management

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	394.26068 F418 2011 (Browse shelf(Opens below))	Available		UC12-000002640

Includes bibliographical references and index.

English

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer