Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By:

Kerin, Roger A

Contributor(s):

Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Massachusetts : McGraw-Hill/Irwin, c2004Description: 1volume (various pagings): color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

007121478 [newsprint]

Subject(s):

Marketing

DDC classification:

658.8 K45 2004

Contents:

Part one Initiating the marketing process -- Part two Understanding buyers and markets -- Part three Targeting marketing opportunities -- Part four Satisfying marketing opportunities

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.8 K45 2004 (Browse shelf(Opens below))	Available		UC12-000005042

Includes bibliographical references (CN1-CN14) and index.

Part one Initiating the marketing process -- Part two Understanding buyers and markets -- Part three Targeting marketing opportunities -- Part four Satisfying marketing opportunities

English

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