Managerial economics / Mark Hirschey.

By:

Hirschey, Mark

Publisher: Singapore : Cengage Learning Asia, c2012Edition: Twelfth editionDescription: xxvii, 836 pages : illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814410823

Subject(s):

Managerial economics

DDC classification:

330.02 H669 2012

Contents:

Chapter one Nature and scope of managerial economics -- Chapter two Economic optimization -- Chapter three Demand and supply -- Chapter four Demand analysis -- Chapter five Demand estimation -- Chapter six Forecasting -- Chapter seven Production analysis and compensation policy -- Chapter eight Cost analysis and estimation -- Chapter nine Linear programming -- Chapter ten Competitive markets -- Chapter eleven Performance and strategy in competitive markets -- Chapter twelve Monopoly and monopsony --Chapter thirteen Monopolistic competition and oligopoly -- Chapter fourteen Game theory and competitive strategy -- Chapter fifteen Pricing practices -- Chapter sixteen Risk analysis -- Chapter seventeen Capital budgeting -- Chapter eighteen Organization structure and corporate governance -- Chapter nineteen Government in the market economy

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	330.02 H669 2012 (Browse shelf(Opens below))	Available		UC12-000003605
Reference	Graduate School Library Annex	330.02 H669 2012 (Browse shelf(Opens below))	Available		UC12-000003597

Includes access code to InfoTrac College Edition and economic applications (academic.cengage.com/login)

Includes bibliographical references and index.

English

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