Marketing planning and strategy / Subhash C. Jain.

By:

Jain, Subhash C, 1942-

Publisher: Cincinnati, Ohio : South-Western College Pulishing, c2000Edition: Sixth editionDescription: xviii, 925 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0324014805 [hardbound]

Subject(s):

Marketing -- Management

DDC classification:

658.802 J19 2000

Contents:

Chapter one Marketing and the concept of planning and strategy -- Chapter two Strategic marketing -- Chapter three Corporate appraisal -- Chapter four Understanding competition -- Chapter five Focusing on the customer -- Chapter six Scanning the environment -- Chapter seven Measuring strengths and weaknesses -- Chapter eight Developing marketing objectives and goals -- Chapter nine Strategy selection -- Chapter ten Portfolio analysis -- Chapter eleven organizational structures -- Chapter twelve Strategic tools -- Chapter thirteen Market strategies -- Chapter fourteen Product strategies -- Chapter fifteen Pricing strategies -- Chapter sixteen Distribution strategies -- Chapter seventeen Promotion strategies -- Chapter eighteen Global market strategies

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.802 J19 2000 (Browse shelf(Opens below))	Available		UC12-000004949

Includes bibliographical references and index

English

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