Modules for marketing / Shirley I. Mendoza.

By:

Mendoza, Shirley I

Publisher: Manila, Philippines : Rex Book Store, c2003Description: xi, 184 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9712337472 [newsprint]

Subject(s):

Marketing -- Philippines -- Problems, exercises, etc

DDC classification:

Fil. 658.8007 M52 2003

Contents:

I. Marketing in the Philippines: Principles of product -- II. Marketing Functions -- III. Promotion Mix -- IV. Marketing in the Society: A social responsibility

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Filipiniana	College Library Filipiniana	Fil. 658.8007 M52 2003 c.1 (Browse shelf(Opens below))	c.1	Available		80210
Filipiniana	Senior High School Library Filipiniana	Fil. 658.8007 M52 2003 (Browse shelf(Opens below))	c.2	Available		00736SHS

Includes bibliographical references

I. Marketing in the Philippines: Principles of product -- II. Marketing Functions -- III. Promotion Mix -- IV. Marketing in the Society: A social responsibility

English

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