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1.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: Sixth edition
Publisher: New York : McGraw-Hill, c2008
Online access:
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.81 M959 2008.

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2.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. by
Edition: Eighth edition
Publisher: New York : McGraw-Hill, c2013
Online access:
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.81 M959 2013.

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3.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: Seventh edition
Publisher: New York : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.802 W183 2011.

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