E-business strategy : text and cases / Paul Phillips

By:

Phillips, Paul

Publisher: London : McGraw-Hill, c2003Description: xxv, 390 pagesContent type:

text

Media type:

umediated

Carrier type:

volume

ISBN:

0077098374 [paperback]

Subject(s):

DDC classification:

658.8402854 R54 2003

Contents:

Chapter one The internet as a business driver -- Chapter two ?the impact of the internet on business relationships -- Chapter three E-business risk management -- Chapter four Strategic planning for e-business organizations -- Chapter five E-business models -- Chapter six E-organizational dimensions -- Chapter seven Leveraging the web for marketing -- Chapter eight Financial appraisal of e-business organizations (by Phillips and Alastair Day) -- Chapter nine Online resources and their deployment -- Chapter ten Virtual marketspace -- Chapter eleven Cyber rules and challenges -- Chapter twelve E-business strategy: lessons learned

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.8402854 R54 2003 (Browse shelf(Opens below))	Available		UC12-000004685

Includes index.

English

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer