Managerial economics : a problem solving approach / Luke M. Froeb [and three others]
Publisher: Mason, Ohio : South-WEstern/Cengage Learning, c2014Edition: Third editionDescription: xvi, 299 pagesContent type:- text
- unmediated
- volume
- 9781133951483 [hardbound]
- 335.5024658 M26 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Graduate School Library Annex | 335.5024658 M26 2014 (Browse shelf(Opens below)) | Available | uc12-000003732 |
Includes index.
Chapter one Introduction: What this book is about -- Chapter two The one lesson of business -- Chapter three Benefits, costs, and decisions -- Chapter four Extent (how much) decisions -- Chapter five Investment decisions: look ahead and reason back -- Chapter six Simple pricing -- Chapter seven Economies of scale and scope -- Chapter eight Understanding markets and industry changes -- Chapter nine Relationships between industries: the forces moving us toward long-run equilibrium -- Chapter ten Strategy: the quest to keep profit from eroding -- Chapter eleven Foreign exchange, trade, and bubbles -- Chapter twelve More realistic and complex pricing -- Chapter thirteen Direct price discrimination -- Chapter fourteen Indirect price discrimination -- Chapter fifteen Strategic games -- Chapter sixteen Bargaining -- Chapter seventeen Making decisions with uncertainty -- chapter eighteen Auctions -- Chapter nineteen The problem of adverse selection -- Chapter twenty The problem of moral hazard -- Chapter twenty one Getting employees to work in the firm's best interests -- Chapter twenty two Getting divisions to work in the firm's best interests -- Chapter twenty three Managing vertical relationships -- Chapter twenty four You be the consultant
English
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