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Marketing management : a decision-making approach / Pingali Venugopal.

By: Publisher: New Delhi, India : Response Books, c2010Description: xvii, 245 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132104711 [paperback]
Subject(s): DDC classification:
  • 658.8 V471 2010
Contents:
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.8 V471 2010 (Browse shelf(Opens below)) Available UC12-000004976

Includes bibliographical references and index.

Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.

English

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