Hospitality marketing / Neil Wearne

By:

Wearne, Neil

Publisher: Jordan-Hill, Oxford : Butterworht - Heinemann Ltd., c1996Description: xvi, 351 pages : illustrationContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0750626887

Subject(s):

Hospitality industry -- Marketing

DDC classification:

647.940688 W37 1996

Contents:

Contents: Chapter 1 The marketing function -- Chapter 2 The marketing environment -- Chapter 3 The marketing mix -- Chapter 4 Market analysis -- Chapter 5 Segmentation by purchase motivations -- Chapter 6 The customer mix: segmentation by reasons to travel or eat out -- Chapter 7 Target marketing -- Chapter 8 The product mix: assessment and decisions -- Chapter 9 The service concept -- Chapter 10 Service strategies: achieving a competitive advantage -- Chapter 11 Marketing management -- Chapter 12 The planning discipline -- Chapter 13 The marketing audit -- Chapter 14 The marketing information system -- Chapter 15 Market and marketing research.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Reference	College Library Hotel and Restaurant Management/Tourism	647.940688 W37 1996 c.1 (Browse shelf(Opens below))	c.1	Available		63788
Reference	Senior High School Library Reference	647.940688 W37 1996 (Browse shelf(Opens below))	c.2	Available		00439SHS

English

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