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1.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Massachusetts : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.8 K45 2004.

2.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: Fourteenth edition
Publisher: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.8 P42 2002.

3.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publisher: Boston, Massachusetts : McGraw-Hill, c2004
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.8 P44m 2004.

4.
Global marketing : foreign entry, local marketing and global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: Third edition
Publisher: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.848 J59 2003.

5.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: Sixth edition
Publisher: New York : McGraw-Hill, c2008
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.81 M959 2008.

6.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: Second edition, International edition
Publisher: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.83 H12 2003.

7.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: Eighth edition
Publisher: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 659.1 Ar2 2002.

8.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: Eighth edition
Publisher: Boston, Massachusetts : McGraw-Hill, c2006
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.802 C85 2006.

9.
International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin Series in Marketing
Edition: Eleventh edition
Publisher: New York : McGraw-Hill Irwin, c2002
Availability: Items available for loan: College Library (2)Location, call number: Business Administration and Accountancy 658.8 C28 2002 c.1, ... Graduate School Library (1)Location, call number: Annex 658.8 C28 2002 c.3.

10.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. [and three others]. by
Edition: Fourth edition
Publisher: Boston, Massachusetts : McGraw-Hill, c2002
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.8 M31 2002.

11.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Sixth edition
Publisher: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 659.1 B41 2004.

12.
International marketing / Philip R. Cateora, John L. Graham by Series: McGraw-Hill/Irwin series in marketing
Edition: Twelfth edition International edition
Publisher: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: College Library (3)Location, call number: Business Administration and Accountancy 658.84 C28 2005 c.1, ... Graduate School Library (2)Location, call number: Annex 658.84 C28 2005 c.4, ...

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