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1.
Successful direct marketing methods / Bob Stone. by
Edition: Fourth edition
Publisher: Lincolnwood, Illinois : NTC Business Books, c1988
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.84 St7 1988.

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Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / Herschell Gordon Lewis. by Publisher: Chicago, Illinois : Dartnell, 1992
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.84 L58 1992.

4.
Profitable direct marketing / Jim Kobs. by
Edition: Second edition
Publisher: Lincolnwood, Illinois, USA : NTC Business Books, c1992
Online access:
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.84 K79 1992.

5.
Desktop database marketing / Jack Schmid, Alan Weber. by Publisher: Lincolnwood, Illinois : NTC Business Books, c1998
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.800285 Sch5 1998.

6.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 7th edition.
Publisher: Australia : Thomson/South-Western, c2007
Availability: Items available for loan: College Library (1)Location, call number: Business Administration and Accountancy 659.1 S556 2007.

7.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. by
Edition: 9th edition
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013
Availability: Items available for loan: College Library (1)Location, call number: Business Administration and Accountancy 658.82 Sh556 2013.

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