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1.
Promotion : analysis, creativity, and strategy / William P. Dommermuth. by Publisher: Boston, Massachusetts : Kent Publishing Company, c1984
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 658.82 D71 1981.

2.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: Irwin series in marketing
Edition: Third edition
Publisher: Chicago : Irwin, c1995
Availability: Items available for loan: Graduate School Library (2)Location, call number: Annex 659.1 B41 1995, ... High School Library (2)Location, call number: Reference Ref. 659.1 B41 1995 c.1, ... Senior High School Library (1)Location, call number: Reference 659.1 B41 1995.

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Fourth edition
Publisher: Boston, Massachusetts : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 659.1 B41a 1998.

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Sixth edition
Publisher: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Graduate School Library (1)Location, call number: Annex 659.1 B41 2004.

5.
Advertising and sales promotion / Ken Kaser by Publisher: Andover : Cengage Learning, c2015
Availability: Items available for loan: College Library (2)Location, call number: Business Administration and Accountancy 658.82 K19 2015 c.1, ...

6.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 7th edition.
Publisher: Australia : Thomson/South-Western, c2007
Availability: Items available for loan: College Library (1)Location, call number: Business Administration and Accountancy 659.1 S556 2007.

7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th edition
Publisher: Boston : McGraw-Hill/Irwin, c2009
Online access:
Availability: Items available for loan: College Library (1)Location, call number: Business Administration and Accountancy 659.1 B41ad 2009.

8.
Advertising, promotion and marketing communications / Edited by Alvin Moran by Publisher: New York, New York : Clanrye International, c2019
Availability: Items available for loan: College Library (1)Location, call number: Business Administration and Accountancy 659.1 Ad96 2019.

9.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. by
Edition: 9th edition
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013
Availability: Items available for loan: College Library (1)Location, call number: Business Administration and Accountancy 658.82 Sh556 2013.

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