A comparative study on consumer's preferences on medium priced coffee vs. high-end coffee

Title: A comparative study on consumer's preferences on medium priced coffee vs. high-end coffee
Author(s): Alegado, Stanley Dave C.; Betcher, Jomelina; Largo, Reyl Nino A.; Padilla Mark Milbert; Paran, Ckin Mariel P.; Ubal, Jennifer R.
Call Number: T Al25a 2023
Abstract: This study was analysis of the consumer's preferences for medium- priced coffee versus high- end coffee, with focus on the comparative study of quality, price, banding, services, and ambiance. The research aimed to understand how consumers perceive and choose between different types of coffee baesd on these factors and identified the key drivers of consumer behavior in this market.
Subject: Coffee; High End Coffee
Course: Bachelor of Science in Hospitality Management
Number of Pages: v, 178 page
Publications: Cebu City, Philippines: University of Cebu, 2023
Branch Library: College / Main Library
Shelving Location: 4th Floor