Marketing tools in creating awareness in College of Business and Accoutancy

Title: Marketing tools in creating awareness in College of Business and Accoutancy
Author(s): Espanola, Karell G.; Cabaluna, Meljean B.; Luza, Mhahlite B.; Pacana, Mary Jade O.; Siarot, Russel G.; Cael, Shaina Mae B.; Carin, Jean Rose F.; Erbito, Lovernel D.; Gamboa, Dianna Llin G.; Mendoza, Marianne; Sabal, John Racel
Call Number: T Es61 2023
Abstract: The results shows that traditional and digital marketing effectively promotes courses, yet most students prefer digital marketing. When it comes to conventional, its effectiveness depends on the location and the technology advancement. As for digital marketing, it is recommended to continue to use the internet and adapt to the latest technological trends.
Subject: Marketing; traditional marketing; digital marketing; marketing tools; strategy; approach; awareness
Course: Bachelor of Science in Business Administration
Number of Pages: 58
Publications: Cebu City, Philippines: University of Cebu, 2023
Branch Library: College / Main Library
Shelving Location: 4th Floor