Social media as a survival strategy of small business owners in barangay Pasil, Cebu City, during the pandemic

Title: Social media as a survival strategy of small business owners in barangay Pasil, Cebu City, during the pandemic
Author(s): Botor, Jan Karla C.; Calumbo, Rendo C.; Delos Santos, Aiza Y.; Pason, Euthea May P.; Medillo, Jamaica V.; Almosa, Maria Angela T.; Gatchalian, Ma. Theresa T.; Hilo, Lara Gill P.; Kinapundan, Christell Dawn D.; Lecera, Richelle V.; Madronero , John Michael M.
Call Number: T B65 2023
Abstract: The results reveal that social media played a crucial role in enabling small business owners in Brgy. Pasil, Cebu City to reach their target audience, generate revenue, enhance customer reach and eventually increasethe business's survival rate. It provides insights into the challenges face by small business owners during the pandemic and the various ways in which they leveraged social media paltforms to adapt and thrive in an uncertain business environment.
Subject: Small Business Owners; Effectiveness of Social Media; Covid-19 Pandemic
Course: Bachelor of Science in Management Accounting
Number of Pages: 77
Publications: Cebu City, Philippines: University of Cebu, 2023
Branch Library: College / Main Library
Shelving Location: 4th Floor