A study on consumer preference towards selected foreign restaurants in Cebu City

Item

Title

A study on consumer preference towards selected foreign restaurants in Cebu City

Author(s)

Anonas, Renze M.

Cabornay, Mia Maica S.

Hernandez, Rose Ann M.

Lobo, Sweetie Grace B.

Rufo, Anecito II

Call Number

T An78 2023

Abstract

The purpose of this research was to determine consumer preferences with regard to several types of foreign restaurants in Cebu City, notably Japanese, Thai, Italian, and Koran restaurants. This study aimed to provide better information and perspectives that could help toward certain offerings among various restaurants.

Subject

aesthetic appeal

assurance

customer

consumer preference

dependability

empathy

food quality

foreign quality

foreign restaurants

service quality

tangible

taste

texture

responsiveness

Course

Bachelor of Science in Hospitality Management

Number of Pages

108 pages

Publications

Cebu City, Philippines: University of Cebu, 2023

Branch Library

College / Main Library

Shelving Location

4th Floor